Toyota Announced as Official Partner of San Francsico Unicorns

• Northern California Toyota Dealers agree to inaugural partnership with San Francisco Unicorns Major League Cricket team for the 2025 season.

• Unicorns’ matchday uniforms to feature Toyota logo on pants, with the car brand also named as the Official Title Partner of the Family Day.

The San Francisco Unicorns has announced that Toyota, via its Northern California Toyota Dealers franchise, is to be its Official Partner for the 2025 Cognizant Major League Cricket season. 

The Japanese car brand’s local dealership group has entered into a commercial partnership with an MLC team for the first time, with the brand set to receive both prominent logo placement on the team’s matchday trousers, as well as being named as the Official Title Partner of the ‘2025 San Francisco Unicorns Family Day’. The partnership for the 2025 season was brokered by PIVOT Agency, on behalf of the Unicorns.

In the lead-up to the first game of the 2025 MLC season, which begins on June 12 2025, the Toyota dealership group will play a leading role in the activation of local Bay Area cricket fans, culminating in the latest edition of the Family Day (date and location to follow). 

Fans attending Family Day will be able to meet their Unicorns cricketing heroes, receive playing tutorials, and take part in various other exciting cricketing experiences appealing to both established cricket fans and newcomers to the sport.

San Francisco Unicorns recently announced that they will be playing their first matches on home ground in Major League Cricket history, having agreed a multi-year deal to play at the Oakland Coliseum, with other MLC teams also scheduled to play at the iconic venue.

Dave Johnston, Northern California TDA President commented on the partnership: “The Northern CA Toyota Dealers are thrilled to announce our partnership with the San Francisco Unicorns and to support the growth of the sport of cricket in the United States and specifically in the Bay Area. As the Official Partner of the 2025 Unicorns Family Day, we’re excited to showcase Toyota’s values by bringing communities together through the shared passion for the sport.”

David White, CEO of San Francisco Unicorns, said: “As a team and an organization, we aspire to work with leading brands in their respective fields and Toyota is exactly that. Both as kit sponsors and as the key partner for our burgeoning Family Day event, we’re confident this will be a first-rate collaboration that drives awareness to both parties in 2025.

“Toyota is a household name and a byword for quality. Having them on board as partners shows both our commitment to collaborating with the best, as well as their own recognition of the Unicorns’ deep roots in, and value to, the Bay Area.”

Tickets for all matches are now on sale and can be purchased through the official Major League Cricket website.