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San Francisco Unicorns partners with #1 Authentic Basmati Rice Brand Royal

  • Royal®, the authentic award-winning Basmati and Sona Masoori Rice brand, announced as an Official Sponsor of the San Francisco Unicorns and Official Title Partner of the 2024 San Francisco Unicorns Family Day
  • The sophomore season of Major League Cricket (MLC) will begin on July 5, with the first of the Unicorns’ seven regular-season matches taking place on July 7. 

The San Francisco Unicorns has announced that Royal®, recognized as the #1 brand of Authentic Basmati and Sona Masoori rice in America, has become an Official Sponsor of the team for the second season of Major League Cricket (MLC).

Royal®, which was recently announced as a Signature Partner of Cognizant Major League Cricket, will also be the Official Title Partner of the 2024 San Francisco Unicorns Family Day, to be held on June 29, 2024 at Ohlone College in Fremont, California.

“We are thrilled to announce our partnership with the San Francisco Unicorns in what we hope will be a very successful second season of Major League Cricket,” said Abhinav Arora, President at LT Foods America.

“At Royal®, we celebrate authenticity, the unique experiences, and vibrant flavors of South Asia. We cannot wait to offer fans of the San Francisco Unicorns delicious offerings and culinary experiences to complement the many flavors of cricket.”

The San Francisco Unicorns Family Day returns for its second year, and thanks to Royal®’s support, it will be another best-in-class event which gives an opportunity for Bay Area Unicorns fans to meet the team’s star players, as well as head coach, Shane Watson, before they head to the Grand Prairie Stadium, near Dallas, TX, for their first match against the LA Knight Riders on July 7, 2024.

At the Family Day, San Francisco Unicorns fans will also have the opportunity to experience Royal®’s authentic South Asian dishes. Further details for the event will be announced shortly. 

Venky Harinarayan, co-owner of San Francisco Unicorns, said: “We’re delighted to be working in partnership with a brand in Royal® that is a household name across the USA, and one with brand recognition that crosses generations and cultures.

“Our Family Day is a significant event for the Unicorns as we look to establish deeper ties with the Bay Area community, before flying off to Dallas for our first Major League Cricket match of the season — and we see Royal® as a great partner to have in building those relationships.”

For more information, visit AuthenticRoyal.com

For over 30 years, Royal® has been providing consumers with the ingredients to create delicious, authentic Indian meals and memorable moments of comfort, celebration, and excitement around them. Royal®’s commitment to quality, authenticity and sustainability has made it the #1 brand of Basmati rice and the #1 brand of Sona Masoori rice in the U.S. Proudly grown in India, Royal® is on a mission to bring people together over food, blending cultures, flavors, and traditions to help consumers create, express, and share the many flavors of life. For more information about Royal® and the brand’s roster of authentic Indian products, please visit authenticroyal.com and join us on Facebook, Instagram and Pinterest.

LT Foods is a leading Indian-origin global FMCG company in the consumer food space. It is a key player globally in the specialty rice and rice-based foods business for more than 70 years. The company is committed to nurturing the goodness of food for people, the community and the planet. With nurturing goodness at the heart of everything they do, the company has been delivering the finest quality and taste experiences in more than 80 countries across India, U.S., Europe, Middle East, Far East and the Rest of the World. Our range of portfolio includes ‘Daawat’, one of India’s most loved and consumed Basmati brands, ‘Royal®’, North America’s #1 Basmati player and many more. The company is proudly expanding into the future food preferences of millennials by offering organic staples through the brand ‘Ecolife’ in markets across the globe and supplying organic agri-ingredients to leading businesses. For more information about LT Foods please visit ltgroup.in.

Ryan Bailey: ryan@redknotcomms.com