Hexaware Article

San Francisco Unicorns Extend Partnership With Hexaware

The San Francisco Unicorns are pleased to announce a one-year extension of its partnership with Hexaware Technologies, a leading global provider of IT solutions and services, through the 2026 Major League Cricket (MLC) season.

Building on a successful partnership throughout last year’s tournament, Hexaware will continue its association with the club, deepening its presence in the Bay Area sporting community and reinforcing its commitment to the region.

As an Official Partner to the San Francisco Unicorns, Hexaware will see its logo positioned prominently on the lead side of the playing helmets, as well as brand placements on playing and training caps for players and staff, and perimeter and big screen signage at all Unicorns’ matches.

Hexaware executives will also be provided with hospitality opportunities and “money-can’t-buy” experiences on matchdays, and many exclusive events during the MLC window.

Hexaware combines AI-led capabilities with human expertise to deliver practical solutions that support customers in their digital transformation journeys and manage ongoing operations effectively. With capabilities spanning proprietary platforms, agentic AI, cloud, and data, Hexaware helps businesses across industries optimize processes, improve decision-making, and control IT costs.

“Our partnership with Hexaware Technologies is rooted in the alignment of our shared values of ambition, innovation, and a strong commitment to the communities we serve,” said San Francisco Unicorns CEO David White. “Following a successful first season together, we’re excited to continue building our relationship into 2026. We’re honored to represent the Hexaware brand on our playing helmets as we look to win our first Championship title this summer.”

Nidhi Alexander, Chief Marketing Officer, Hexaware, added: “This partnership reflects Hexaware’s commitment to the communities we’re proud to be part of, and to standing behind a team that truly represents the Bay Area. After a successful first season together, extending this relationship was a natural step — the SF Unicorns share our values of ambition and excellence. Our teams and the wider San Francisco community are fully behind Cam White and the squad, and we can’t wait to cheer them on at the Oakland Coliseum this summer.”