San Francisco Unicorns Announces Collaboration with Hexaware Technologies To Boost Fan Engagement 

• Tech Solutions Provider Becomes Official Partner for the Bay Area’s Team Through the 2026 Major League Cricket Season

The San Francisco Unicorns are excited to announce a new collaboration with Hexaware Technologies, a leading global provider of IT solutions and services.  The collaboration—extending through the 2026 league season—aligns with the digital transformation provider’s efforts in promoting sports by offering curated solutions to enhance fan and community engagement. 

As part of the association, the technology solutions company will be recognized as San Francisco Unicorns’ Official Partner. In addition to featuring Hexaware branding on the team’s helmets and caps, the company will also receive a perimeter signage display.

Hexaware leverages technology to deliver innovative solutions that support customers in their digital transformation journeys and manage subsequent operations effectively. By optimizing processes, providing actionable insights, and enabling digital transformation at scale, Hexaware helps businesses enhance outcomes, streamline operations, and reduce IT costs.

“We are excited to welcome Hexaware Technologies as an Official Partner of the San Francisco Unicorns. Their efforts to innovate and excel align with our vision for the future of cricket,” said David White, Chief Executive Officer of the San Francisco Unicorns. “This collaboration not only enhances our team’s capabilities but also strengthens our connection with fans and communities around the globe.”

In February, Hexaware made history with India’s largest-ever IPO for an IT services firm, with a total share issue size of issue size of ₹8,750 crores, an equivalent of $1bn. It is now listed on the  National Stock Exchange (NSE) and Bombay Stock Exchange (BSE) under the ticker symbol HEXT. 

“At Hexaware, we are passionate about leveraging technology to create extraordinary experiences, and partnering with the San Francisco Unicorns is a testament to that. Together, we look forward to helping bring innovation to the dynamic world of cricket and engaging with fans in meaningful and impactful ways,” said R Srikrishna, CEO and Executive Director, Hexaware.

Nidhi Alexander, Chief Marketing Officer, Hexaware, added: “This collaboration is a proud milestone in Hexaware’s journey of supporting sports. Partnering with the San Francisco Unicorns reflects our commitment to innovation and excellence, allowing us to create meaningful connections with fans while elevating our brand in the community.”

In its sophomore season of Major League Cricket, the San Francisco Unicorns experienced remarkable growth. The Bay Area team secured the signing of international cricket superstar Pat Cummins and boasted a roster of world-renowned stars, including Finn Allen, Matthew Short, Jake Fraser-McGurk, Matt Henry, and 2019 Cricket World Cup champion Liam Plunkett. The team, led by U.S. all-rounder and standout captain Corey Anderson, reached the 2024 Championship final.  

The San Francisco Unicorns are preparing for the third season of Major League Cricket, which will kick off in Summer 2025. Ticketing and venue information for the third MLC season will be available later this month.