SAN FRANCISCO UNICORNS ANNOUNCE PREMIUM PARTNERSHIP WITH TEMPORAL TECHNOLOGIES
Tech pioneers named as Premium Partner and Official Durable Execution & AI Partner, securing prominent back-of-jersey branding and team-wide visibility
The San Francisco Unicorns today announced its latest franchise partnership with Temporal Technologies, the world’s leading open source durable execution system, running through the 2026 Cognizant Major League Cricket season.
Temporal Technologies is partnering with the franchise not just as a branding exercise, but as a strategic partner dedicated to better connecting cricketing strategy with engineering excellence. The collaboration will aim to focus on the ‘how’ of elite performance, delivering interactive and educational experiences during key matchday moments that bridge sport and technology.
As part of the agreement, Temporal Technologies will serve as both a Premium Partner and the Official Durable Execution & AI Partner of the Bay Area franchise. The brand will feature prominently on the upper back of the playing jersey, alongside additional visibility across training and staff kit, as well as in-stadium branding, including big screens and perimeter hoardings.
David White, San Francisco Unicorns’ CEO, said: “Temporal Technologies understands what it takes to perform under pressure, working with tier-one brands demanding the most robust, secure coding. This attention to detail and pioneering tech aligns perfectly with our approach on and off the field, where every decision is a calculation.
“We are excited to go beyond traditional partner visibility commitments to showcase the ‘thinking’ behind performance. By linking the elite abilities and mindsets behind our players with Temporal’s engineering principles, we hope to offer fans a deeper look at how top tier organizations are built and maintained.”
Samar Abbas, Co-Founder and CEO at Temporal Technologies, added: “I grew up watching cricket in Pakistan, it’s woven into who I am. To see the sport taking root here in the US, where I’ve built my career, means a lot. The San Francisco Unicorns are doing something genuinely important: bringing world-class cricket to a community that hasn’t always had access to it. We want to be part of that. Temporal is built to make sure critical systems never fail, that workflows keep running no matter what happens underneath them. That obsession with reliability is the same ethos I see in this franchise. This partnership goes beyond a brand placement for us; it’s a chance to help grow something we believe in.”
“Our goal this season is to translate the various elements of cricket into the language of our systems thinking and create content that resonates with the Bay Area tech community and the broader cricketing audience, bridging gaps and making connections that engage fans from various viewpoints.”
