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San Francisco Unicorns Announce Data and Analytics Partnership With Alteryx, Inc. for Inaugural Season

May 8 2024
  • Alteryx, Inc. will showcase analytics insights for the Unicorns throughout the Major League Cricket (MLC) Inaugural Tournament.
  • The partnership includes data and analytics, branding on team merchandise, event venues, and streaming platforms, plus a webinar featuring Unicorns head coach Shane Watson.
  • The Unicorns are one of six teams competing in MLC’s inaugural season this July, featuring world-class players in a historic competition, playing the fast-paced T20 cricket format.


SAN FRANCISCO, Ca. (July 11, 2023) — The San Francisco Unicorns today announced their partnership with Alteryx, Inc. (NYSE: AYX), the Analytics Cloud Platform company, as the inaugural Major League Cricket season begins in the United States. As part of Alteryx Fanalytics, the company showcases analytics insights and applications across the most watched sports in the world.

The new partnership comes as cricket makes its professional sports debut in the U.S. beginning July 13, continuing the momentum from a sport that boasts 2.5 billion fans globally. As partners of the San Francisco Unicorns, Alteryx branding will appear on team apparel, event venues, and streaming.

“We are excited to have Alteryx as our official analytics partner of the San Francisco Unicorns, especially in this debut season,” said Venky Harinarayan, San Francisco Unicorns co-owner. “Data and analytics play a powerful role in decision-making in sports, and we are thrilled to not only have Alteryx’s support but also the ability to power our analytics capabilities as the team and league continue to grow.”

“Alteryx Fanalytics is the ultimate combination of sports, fandom, and analytics for both on-field and off-field insights,” said Keith Pearce, Alteryx’s Chief Marketing Officer. “By extending this program to partner with the San Francisco Unicorns of Major League Cricket, we are excited to further bring to life the role analytics plays in beloved sports globally.“

As part of their partnership, Unicorns head coach Shane Watson will participate in an upcoming conversation with Alteryx on the role analytics plays in professional sports, including cricket, from drafting players to in-game decisions. The live virtual event is free to attend and set for September 12 at 1:00 PM PT.