SAN FRANCISCO UNICORNS AND BART SIGN CO-PROMOTION CAMPAIGN

• Bay Area Rapid Transit (BART) to promote public transit usage for San Francisco Unicorns home games at the Oakland Coliseum for the 2025 Cognizant Major League Cricket (MLC) season.

• San Francisco Unicorns will support BART with player activations and bespoke, multi-channel digital content to help guide fans to the stadium and promote the public transit system’s convenience.

The San Francisco Unicorns will collaborate with BART, the Bay Area’s rapid transit network, to help promote the inaugural home games at the Oakland Coliseum and the convenience of using public transport to travel to Cognizant Major League Cricket matches at the stadium.

As part of the shared marketing campaign, BART will provide branding opportunities on digital screens at high-traffic stations in Downtown San Francisco and Oakland, and print station banners at select stations.

BART will also run informative Unicorns scrolling messages highlighting the upcoming games and the best routes to the Oakland Coliseum, and will provide additional coverage in its weekly e-newsletter, BARTable This Weekend, which will also feature sweepstakes opportunities to win tickets and premium match packages for Unicorns matches.

In return, the Unicorns will partner with BART to deliver an engaging selection of player-driven content, focusing on sharing gameday journeys and the simplicity of using public transit on matchdays. BART will also have branding, a dedicated page on the Unicorns’ website, and various gameday promotion opportunities.

Ticket discounts for BART users with a special discount code will also be available, while the transit network will also receive a booth space at the San Francisco Unicorns Family Day on June 8, 2025, which has attracted upwards of 2,500 attendees in recent editions.

David White, CEO of the San Francisco Unicorns, said: “Playing at the Oakland Coliseum is a game-changer for the Unicorns, with the stadium acting as not only our first home ground, but also the first truly urban location, which will allow for greater fan access and bigger crowds. 

“BART will be pivotal to delivering a successful gameday experience, and this partnership will help drive awareness of the world-class cricket on offer for the first time in the Bay Area, and the ease of getting there on the various BART routes which link to the Coliseum station from all corners of the Bay Area.”

Dave Martindale, Director of BART Marketing and Research, commented on the collaboration: “We know the importance of seamless travel to ensure the best gameday experiences, and we’re pleased to kick off this campaign with the Unicorns to give cricket enthusiasts and newcomers to the sport the smoothest journeys to and from the Oakland Coliseum.

“Using BART is by far the quickest and greenest way to travel to Oakland, and with easy access from Downtown San Francisco and the various population hubs of the Bay Area, we encourage all fans to grab their tickets for the game and their travel as soon as possible.”

The San Francisco Unicorns begin their MLC 2025 campaign against the Washington Freedom on June 12 at the Oakland Coliseum. They’ll remain at the same venue for two more matches, facing the LA Knight Riders and MI New York, before heading to Texas and Florida for the remaining games in the league phase.