ROYAL RENEWS SUCCESSFUL PARTNERSHIP WITH SAN FRANCISCO UNICORNS

• Royal®, the #1 brand of authentic basmati rice in America, has been announced as the Premium Partner of the San Francisco Unicorns.
• The nation’s leading basmati rice brand reaffirms its commitment to US cricket with renewed sponsorship following the success of its 2024 partnership.

The San Francisco Unicorns has confirmed that Royal®, recognized as the #1 brand of Authentic Basmati rice in the USA, has returned as its Premium Partner for the 2025 Major League Cricket (MLC) season.

Following a successful partnership in 2024, which began with Royal® as the primary sponsor for the Unicorns’ successful Family Day and ended with a run all the way to the MLC final, the rice brand has scaled its commitment to the team with a deal that sees its logo shown on various prominent positions on teamwear and spectator apparel.

Royal® branding will be present on the leading arm of both matchday and training jerseys, as well as prime positions on media polo shirts and fan merchandise, which will be available to purchase both online and at the various cricket venues.

“Building on last year’s success, we’re thrilled to continue our partnership with the San Francisco Unicorns for what promises to be a historic homecoming season as they play in theBay Area for the first time,” said Abhinav Arora, President at LT Foods America.

“Royal® celebrates the richness of South Asian culture, experiences, and culinary passions—values deeply shared by the Unicorns’ fanbase and the broader US cricketing community. We’re excited to bring our brand to life in a Bay Area stadium this summer and connect with fans who share our love for the game and great food.”

As an official kit sponsor, Royal® will have an exciting presence at Unicorns matches during this year’s Major League Cricket (MLC). Fans can explore a variety of Royal®’s delicious authentic products and engaging experiences that will enhance the matchday atmosphere.

David White, CEO of San Francisco Unicorns, said: “Royal® has been a first-class partner to the Unicorns as we’ve grown our sporting and commercial operations in the last couple of years, and we’re very pleased to scale up the relationship once again for the 2025 MLC season.

“With strong activations off the pitch – as we saw with last year’s successful Family Day –  and a well-renowned logo on our teamwear that resonates with our fanbase and the broader US cricketing community, we’re confident that this partnership will be another big hit this time around.”